Community

Within the scope of its activities during 2008, the Israel Shopping Centres Group held a charity campaign for the entire family, in partnership with the non-profit organisation “Pitchon-Lev”. As part of the Group’s activities to raise the awareness of the public in general and the next generation in particular, concerning the social value of giving, receiving and friendship, all of the chain’s shopping centres ran the “Giving with the love” project, centred around a giant donation of clothing, toys and second-hand games. During this campaign we raised more than NIS 250,000 which was donated with love to the “Pitchon-Lev” Association

In March, 2008, the Israel Shopping Centres Group’s chain dedicated its activities for the community on the topic of immigration, by promoting immigrant artists. The project, “New immigrants photograph Israel”, was the first of its kind in Israel, and encouraged immigrant photographic artists to become more integrated into fields of art and culture in Israel through exhibitions presented at the Group’s shopping centres around the country, to which large numbers flocked, from different walks of life.

Within the scope of “To light your way”, a unique project that was run for the first time in Israel by the Israeli Shopping Centres Group in partnership with the Beterem Association and New Kopel Sixt, more than 150,000 reflective vests were distributed to children as part of widespread activities to raise awareness on this important subject prior to the new academic year. The project was launched in August, 2008 at the HaGadol Shopping Centre in Petach Tikva, in the presence of the Minister of Education, Mrs. Yuli Tamir. Upon receiving a vest, each child signed the Road Safety Charter and gave a donation of NIS 5 that was passed on to the Beterem Association.

Israel Shopping Centres and the HaMashbir L’Tsarchan retail chain were asked to offer help during March-April, 2008 for the “Yomtov” Project, a day of education, laughter and much fun for children and youth at risk. Within the scope of this traditional initiative, more than 100,000 tattoo stickers were sold for NIS 5 at the chain’s shopping centres and at branches of HaMashbir L’Tsarchan around the country, the entire income from which was donated to improving the quality of life and futures of children and youth at risk.

The subject of quality of the environment was the central concept of the Israel Shopping Centres Group’s Passover 2008 activities in partnership with “the Council for a Beautiful Israel”. Under the slogan: “One plastic bag less”, the chain’s shopping centres offered a wide range of activities that included: shows, story hours and creativity on the matter of recycling, raising the importance of using the plastic bag collection bins that have been deployed by the Council for a Beautiful Israel, and further activities integrating this Festival’s symbols and values, that all added up to a varied series of enjoyable activities with added value, or in two words, “a green Hagaddah”.

As part of a combined effort to increase awareness on the subject of road safety among the younger generation and youth, and among the public in general, the Israel Shopping Centres Group, throughout the Festival of Chanukah 2008, ran a large national project in cooperation with the Hop! children’s television channel. Activities at the chain’s shopping centres included shows, attractive presentations as well as a wide range of activities in cooperation with stars from this channel. “Chicci and Tsippy on the road”, “Road signs and friends, with Shmulik and Bally” and “Don’t cross by yourself with Dudidu”, are only some of the content that parents and children enjoyed within the scope of this project, integrated into the experience of the Festival of Light.